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Apple CEO Tim Cook attends launch event for iPhone 8

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Updated: 12:11 GMT, Sep 23, 2017 | Published: 09:33 GMT, Sep 23, 2017 |
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Apple Inc’s launch of the iPhone 8 kicked off with less fanfare on Friday (September 22) than new models in previous years in the United States, Asia, Australia and Britain, as fans held out for the premium iPhone X, due out in early November.

Apple CEO Tim Cook turned out to throw his support for the new iPhone by attending the opening of an Apple store in Palo Alto where he met customers and Apple employees.

In San Francisco’s Union Square, 50 miles from Apple’s Cupertino headquarters, just 80 people were lined up at the company’s flagship store, a sharp contrast to years past when lines stretched for blocks when new products were released.

While the number of people queuing up outside Apple stores has dropped over the past several years with many buyers choosing to shop online, the weak turnout for the latest iPhone has partly been due to poor reviews.

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