Tesla CEO Elon Musk unveils home battery system

Updated: 00:00 GMT, Jan 1, 1970 | Published: 09:45 GMT, May 3, 2015 |

The CEO of electric car maker Tesla Motors hopes to park hundreds of millions of large, solar panel-connected batteries in homes and businesses so the world can disconnect from power plants – and he can profit. On Thursday night, before an adoring crowd and a party-like atmosphere, Musk unveiled how he intends to do it.

Musk took the stage at Tesla’s design studio near Los Angeles International Airport, an audience of drink-toting enthusiasts cheering him on, in a scene fitting for an audacious dreamer renowned for pursuing far-out projects. Colonizing Mars is one of Musk’s goals at Space X, a rocket maker that he also runs.

Now, he is setting out on another ambitious mission. “Our goal here is to fundamentally change the way the world uses energy,” Musk told reporters gathered in Hawthorne, California.

“If more people adopt this emerging technology, this is something that could really power homes of the future,” CNET senior editor Jeff Bakalar told foreign media. “The tech is already there, it’s just crossing the bridge, transcending that barrier to entry is where the holdup exists right now.”

With Telsa’s “star power brand,” Bakalar believes it really has a chance. Musk, he said, could end up being “the power messiah that gets it done.”

Although Tesla will make the battery called “Power wall,” it will be sold by a variety of other companies. The list of partners includes Solar City, a solar installer founded by Musk’s cousins, Lyndon and Peter Rive. Musk is Solar City’s chairman and largest shareholder.