Microsoft Corp takes new measure aiming to empower customers to achieve more

Updated: 00:00 GMT, Jan 1, 1970 | Published: 06:45 GMT, Apr 30, 2015 |

Microsoft Corp announced yesterday (Wednesday) that it is making easier for apps written for rival Google Inc’s Android and Apple Inc’s iOS systems to work on Windows phones, in a bid to attract users to its unpopular mobile devices. According to the technology giant, it aims to empower its customers to achieve more.

Also, the company stated it is their mission to empower every person and organization on the planet to achieve more. Windows 10 represents a new generation of Windows built for an era of more personal computing, from Rasperi Pi to the Holographic computer, where the mobility of the experience is what matters not the mobility of the device.

The move marks a radical shift in strategy for the world’s biggest software company, which still dominates the personal computer market but has failed to get any real traction on tablets and phones, partly because of a lack of apps. Microsoft has found itself in a circular trap, as many developers will not build apps for Windows phones which have few users, and few people want the phones which have fewer apps than Android or Apple phones.

Getting apps built for Android and iOS onto its phones and tablets could be a shortcut to breaking out of that trap. The apps will technically be Windows apps and available only through Microsoft’s online app store. The apps would automatically use Microsoft’s services such as Bing maps, rather than Google’s services, as an app would on an Android phone. That is a crucial distinction because Google gets revenue from ads on services rather than from the Android system itself.

Also the company announced a surprise move to make it easier for iOS developers to make Windows apps. And it will be compatible with Objective C, the main programming language used by Apple.