Kohli opens own gyms and fitness centers for Rs 190 crores
The cricketer, Virat Kohli is going to start some own gyms and fitness centers. The total investment to launch 75 centers in three years is around Rs 190 crores. The gyms will be launched under the brand name Chisel. The brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli.
The director of Chisel Fitness center said that, they will launch gyms of various sizes and with different facilities according to the customers’ locations. They are also in talks with international sports-based fitness experts to bring in their expertise.
While the chairman of Franchise India (The commercial and marketing partner for this) talks about this,he said that the gyms are just a start. There are plans on the anvil to launch fitness inspired clothing lines and tech wearable in the future.
The country’s fitness industry comprising branded fitness chains and standalone gyms is pegged at around Rs 1,300 crore. So, the founder of retail consultancy says that,these days the reach of fitness centers goes beyond just the top ten cities. Apart from those, Kohli’s brand equity is so strong at the moment that it may catapult the chain to success.