Tag Heuer teams up with Google and Intel for Android watch

Published: 07:10 GMT, Mar 20, 2015 |

The firm – which is part of the luxury goods-maker LVMH Group – is forming a partnership with Google and the chipmaker Intel to create the device.

Switzerland dominates the high-end watch sector. This marks the first of its companies to join Google’s wearable tech ecosystem.

One analyst linked the move to Apple’s entry into the market.

The announcement was made at the Baselworld trade show in Switzerland.

Jean-Claude Biver, president of LVMH’s watch division, told the BBC that it made sense to look beyond Switzerland’s borders once his firm had decided to enter the smartwatch market.